



Rabbi Shmuley
Description
Best selling author on love and relationships.
Host of the award-winning TLC show Shalom in the Home, and international best-selling author of 20 books, including The Kosher Sutra.
Services We Provided
- Content Management
- Custom Design
- Ecommerce
- Content Blogs
- Video Blogs
What They Had
Rabbi Shmuley is one of the most visible Rabbis in America. He is well-known for his appearances on Oprah, “Shalom in the House” on the TLC network and his frequent intellectual debates about religion and humanity.
When he contacted Twine Interactive, Rabbi Shmuley had a website, but it was not meeting his needs.
What They Needed
Rabbi Shmuley hired Twine Interactive to redesign his web site in order to increase traffic as well as provide a better vehicle for disseminating information on his prolific writing and public appearances.
What We Did
We created a customized web site that combined content management with E-Commerce. We concentrated on incorporating those functions needed to meet the grueling demands of a celebrity with a huge following. The site we created is easy to update, while powerful enough to run the information pipeline his fans and followers demand on a daily basis.




Actives International
(www.activesinternational.com)
Description
Provider of natural active compounds for skin care.
Provides an extensive selection of potent actives developed from diverse natural sources to skin and hair product developers.
Services We Provided
- Content Management
- Custom Application Development
- Custom Design
- Ecommerce
What They Had
Actives International’s original website was built using the frame within a frame concept. Multiple scrolling frames within one another made the site difficult to use.
What They Needed
Actives International asked Twine Interactive to create a website capable of handling the volume of information they provide to their customers. They needed a checkout system as well as a content management system. They also asked us to redesign their site to eliminate the frame within a frame structure and replace it with a more user-friendly format.
What We Did
Twine delivered a custom CakePHP site including a sample request feature and a shopping cart to hold all products and information which Actives International provided. We designed the entire site to be driven by a custom Content Management System, including user and order management.




Gladwell Orthodontics
(www.gladwellorthodontics.com)
Description
Leading orthodontist in Wake Forest, NC.
Dr. Gladwell's office reflects a different approach to orthodontics, and now his website does too.
Services We Provided
- Custom Design
- ExpressionEngine
- Social Media Marketing
- Email Marketing
- Search Engine Optimization
What They Had
Dr. Gladwell’s site was a wealth of information. The layout, however, was not user-friendly and made it difficult for users to find commonly-searched information. The site was also due for an updated look that would reflect and highlight Dr. Gladwell’s new, stylish office.
What They Needed
Dr. Gladwell asked Twine to create a welcoming site that would focus on the important services he provided. Twine also worked with Dr. Gladwell to assist him in creating an online image that would distinguish him from his competition.
What We Did
Visually the new Gladwell Orthodontics site welcomes new clients and allows visitors to search for information quickly and easily. Information is sorted and is displayed intuitively, making it easy to access and retrieve. The staff can easily update the site to include the latest news and announcements about their office.













