How we branded Shuckers Grill Facebook fanpage to increase customer participation
February 8th, 2010 | Twine News | View Comments
Today kicks off the Social Media Week & Valentine's Day Giveaway for our client, Shuckers Oyster Bar & Grill. They'll be hosting several Twitter contests, location based specials and giving away coupons via Facebook. When we started working with Shuckers they had two Facebook fanpages which were not custom branded. For the launch of their social media campaign, we decided to remove one fanpage, create a custom Facebook landing page and a coupon page to address their goals. The main goal for their Facebook presence was to increase brand awareness leading to sales, increase email subscriptions and track customer coupons. To address their goals, Twine Interactive created a custom Facebook landing page with an email newsletter subscription form, a custom designed coupon for fans to enter their name and and note tab outlining Shuckers Social Media Week & Valentine's Day Giveaway.
To see it in action go to http://www.facebook.com/shuckersgrill on Facebook. If you'd like to participate in the giveaway, here are the details on how you can participate in Shuckers Social Media Week:
Twitter
Follow @Shuckersgrill and using the hashtag #ShuckersGrill for the opportunity to win a $20 gift certificate valid at either Shuckers location. The winning randomly-selected Tweet will be announced at 2 p.m. each day.
Tweet using the #ShuckersGrill hashtag while visiting either restaurant location for the opportunity to receive a FREE banana pudding. Additionally, Twitter users can win an official Shuckers T-shirt by correctly answering the Shuckers Daily Trivia Question and using the #ShuckersGrill hashtag.
Facebook
Facebook fans can participate in Shuckers Social Media Week. All Shuckers Facebook Fans will receive a coupon for a free appetizer or dessert during the Social Media Week promotion. See the coupon tab at http://www.facebook.com/shuckersgrill
Location-based Applications
Users of Foursquare, brightkite, Gowalla, Yelp and TriOut can show their server that they completed a check-in at either Shuckers location to be eligible for the following specials:
* Check-in at either Shuckers location during lunch, and you will receive a free appetizer.
* Check-in at either Shuckers location during dinner and you will receive a free dessert.
* Become the Foursquare Mayor or TriOut Key Holder of either Shuckers location to receive 20 percent off your entire bill.
Shuckers Oyster Bar & Grill official Twitter account is @Shuckersgrill and their Facebook Fanpage is http://www.facebook.com/shuckersgrill
We're excited to be working with Shuckers Oyster Bar & Grill and looking forward to an exciting week of engagement from the community. Good luck!
