What is Fragment?

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Some recent changes have had a big impact on our company. For starters, our business compadre of the past three years, Jeremy Smith, has left the company to pursue new career endeavors, and we all wish him the best of luck in his new ventures.

However, there is still work to do and the company will live on with a refocus on our service offerings to concentrate on what we do best. Twine Interactive will be rebranded as a new entity called FRAGMENT. Our name change is also a result of our efforts to avoid conflict with the Website Twine.com. By proceeding with rebranding process, we believe that we will avoid future confusion as our company continues to grow and to expand. 

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Brian Henderson Photo

Development Intern Wanted

February 9th, 2010  |  Twine News  |  View Comments

Twine Interactive is an internet marketing agency specializing in social media and web design. Located in downtown Raleigh on Fayetteville Street, we pride ourselves on the creative atmosphere fostered by the team at Twine. While our work is fast paced, we live by the motto "work hard, play hard."

We're in search of a web development intern to help us on a variety of projects. We are looking for someone passionate about web applications and excited to add value to our company and expand their skills as a web developer.

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Brian Henderson Photo

How we branded Shuckers Grill Facebook fanpage to increase customer participation

February 8th, 2010  |  Twine News  |  View Comments

 

Today kicks off the Social Media Week & Valentine's Day Giveaway for our client, Shuckers Oyster Bar & Grill. They'll be hosting several Twitter contests, location based specials and giving away coupons via Facebook. When we started working with Shuckers they had two Facebook fanpages which were not custom branded. For the launch of their social media campaign, we decided to remove one fanpage, create a custom Facebook landing page and a coupon page to address their goals. The main goal for their Facebook presence was to increase brand awareness leading to sales, increase email subscriptions and track customer coupons. To address their goals, Twine Interactive created a custom Facebook landing page with an email newsletter subscription form, a custom designed coupon for fans to enter their name and and note tab outlining Shuckers Social Media Week & Valentine's Day Giveaway.

Today kicks off the Social Media Week & Valentine's Day Giveaway for our client, Shuckers Oyster Bar & Grill. They'll be hosting several Twitter contests, location based specials and giving away coupons via Facebook. When we started working with Shuckers they had two Facebook fanpages which were not custom branded. For the launch of their social media campaign, we decided to remove one fanpage, create a custom Facebook landing page and a coupon page to address their goals. The main goal for their Facebook presence was to increase brand awareness leading to sales, increase email subscriptions and track customer coupons. To address their goals, Twine Interactive created a custom Facebook landing page with an email newsletter subscription form, a custom designed coupon for fans to enter their name and and note tab outlining Shuckers Social Media Week & Valentine's Day Giveaway.

 

Facebook | Shuckers - Wake Forest

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Wayne Sutton Photo

Announcing Shuckers Social Media Week and Valentine’s Day Giveaway - #ShuckersGrill

February 5th, 2010  |  Twine News  |  View Comments

When you think of Valentine's Day, words like love, relationships, candy and flowers come to mind, right? But with social media being a hot topic for companies looking to leverage the power of the social web in 2010, words like Twitter, hashtags, check-ins and Facebook could be one couple's ticket to a free Valentine's Day dinner. Starting Monday February 8th, our client Shuckers Oyster Bar & Grill, will encourage their customers and the Triangle community to participate in the Shuckers Social Media Week and Valentine's Day Giveaway.  During this week, Shuckers will have a series of Twitter hashtag contest, Facebook coupons for fans and exploring what some are calling the next big thing, customer specials using location based applications. 

 

 

shuckers-blog-graphic

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Wayne Sutton Photo

Presentation: Social Media in 2010. What’s next

January 20th, 2010  |  Twine News  |  View Comments

Last week I had to opportunity to speak at the North Carolina Economic Developers Association (NCEDA) Seminar on what's next in Social Media. For the talk I created the presentation above that focuses on not just social media but hardware and other other technology trends that I think all business should prepare for. A few are real-time social search, interactive online video, location based apps and social CRM. 

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Wayne Sutton Photo

New Year, New Position

January 5th, 2010  |  Twine News  |  View Comments

I started off my New Year with a BANG. Well, not quite, I decided to roll the ball with Twine Interactive as their new Marketing Intern. With a public relations background I have had experience in several agencies prior to Twine. Yet, I was little bit nervous on the first day - I was embarking on a professional journey through digital communications and emerging media.

 

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Gwynne Murphy Photo

Crushing It with Gary Vaynerchuk in 2010

January 4th, 2010  |  Twine News  |  View Comments

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Staring at my computer wondering what to do next. Not because I don't have anything to do, but because there is so much to do and I don't know where to start. Wondering what to do, how to do it, how to prioritize and all of the sudden it feels so overwhelming that I wind up not doing anything. I am sure we have all been there. Does this sound familiar?

Sunday afternoon I found myself in this same predicament. I wanted to get motivated and I knew I just needed a good kick in the pants (yes, even CEO's need to be inspired and motivated). I decided to go around the corner to my local Barnes and Noble store and buy Gary Vaynerchuk's book, Crush It. It was 21 dollars there, or you can get a used copy online for about $15. I couldn't wait. I needed something to help inspire me. There are a couple of main points to this overall that I want to share:

o   Passion

o   Personal Branding

o   Differentiating content

o   Keeping it real – VERY REAL!!!!!!

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Jeremy Smith Photo

Twine Interactive Hires Wayne Sutton as Social Media and Community Strategist

December 7th, 2009  |  Twine News  |  View Comments

Twine Interactive is pleased to announce the hiring of Wayne Sutton as Social Media and Community Strategist. In his new role, Wayne will be responsible for developing niche channels in our social media campaigns as well as aiding in overall social media strategy with Twine Interactive's current clientele. Wayne will be reporting to the Director of Marketing, Jennifer Griffin. Together, with this powerhouse social media team, Twine Interactive looks to grow organically throughout the national social media scene and be recognized as one of the thought leaders in this space.

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Jennifer Griffin Photo

Marketing Intern Wanted

November 25th, 2009  |  Twine News  |  View Comments

Twine Interactive is an internet marketing agency specializing in social media and web design. Located in the heart of downtown Raleigh on Fayetteville Street, we pride ourselves on the creative atmosphere fostered by the team at Twine. While our work is fast paced, we live by the motto "work hard, play hard." We're in search of a marketing intern to help us on a variety of projects. This isn't your run of the mill internship so if you're a run of the mill intern, you need not apply.

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Jennifer Griffin Photo

The Raleigh Dead Drop Wrap Up

September 25th, 2009  |  Twine News  |  View Comments

Well alright. The First Ever Raleigh Dead Drop is now officially complete.  We sincerely thank everyone who made this event possible and most especially those who participated.  Woody and Chris were the first two winners of the Raleigh Dead Drop.  We'd like to take some time now and explain how this Dead Drop was put together and reveal the answer to each clue.

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