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Traffic Driving Social Media Marketing
Internet marketing provides a vehicle of communication that allows us to take part of the conversation of our users and customers. Being able to influence the conversation is key.
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How we branded Shuckers Grill Facebook fanpage to increase customer participation
February 8th, 2010 | Twine News | View Comments
Today kicks off the Social Media Week & Valentine's Day Giveaway for our client, Shuckers Oyster Bar & Grill. They'll be hosting several Twitter contests, location based specials and giving away coupons via Facebook. When we started working with Shuckers they had two Facebook fanpages which were not custom branded. For the launch of their social media campaign, we decided to remove one fanpage, create a custom Facebook landing page and a coupon page to address their goals. The main goal for their Facebook presence was to increase brand awareness leading to sales, increase email subscriptions and track customer coupons. To address their goals, Twine Interactive created a custom Facebook landing page with an email newsletter subscription form, a custom designed coupon for fans to enter their name and and note tab outlining Shuckers Social Media Week & Valentine's Day Giveaway.Today kicks off the Social Media Week & Valentine's Day Giveaway for our client, Shuckers Oyster Bar & Grill. They'll be hosting several Twitter contests, location based specials and giving away coupons via Facebook. When we started working with Shuckers they had two Facebook fanpages which were not custom branded. For the launch of their social media campaign, we decided to remove one fanpage, create a custom Facebook landing page and a coupon page to address their goals. The main goal for their Facebook presence was to increase brand awareness leading to sales, increase email subscriptions and track customer coupons. To address their goals, Twine Interactive created a custom Facebook landing page with an email newsletter subscription form, a custom designed coupon for fans to enter their name and and note tab outlining Shuckers Social Media Week & Valentine's Day Giveaway.
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Posted by Wayne Sutton | View Comments
